In the coastal desert valley of the Andean foothills , AgroFloral Perú S.A.C. produces amaryllis bulb . Their salmagundi let in red , white and pinkish bulbs , as well as bicolor and double vividness varieties . The bulbs are exported to fifteen different countries . We interviewed the company ’s Sales and Business Development Manager , Salvador Donoso Ruiz - Tagle , to learn more about the ship’s company , this year ’s season , and the former market trends .
retiring and presentToday , AgroFloral Perú S.A.C. produces its amaryllis bulbs in Canete , Peru . This has not always been the case . In 1999 , the Peruvian - Chilean company started bulb yield in Chile . Yet , in 2008 , they moved to Peru for the land ’s climatical and dirt conditions . Salvador points out that the ship’s company ’s product range and activity developed over the years , saying : " Initially , we grew only eight different electric-light bulb potpourri that were export to a unmarried Dutch grower . Today , we offer up more than sixty different genotypes , which are export to fifteen unlike land . Since 2004 we enter into the realm of breeding . One of our early breeding success was the Red Victory . More recently , we launch the Tika serial publication ( duple potpourri ) , and the Andes serial ( single varieties ) . "
An imprint of the Tika serial . Clockwise : Tika Fairy , Tika Imperator , Tika Disco , and Tika Coral . Currently , the society is in the thick of the harvesting process . And so far , business conk out well this season , Salvador states . " This year ’s season has been quite confirming for us . Until now , everything went swimmingly and according to plan . Even the weather term were well than expected . The temperature have been influence , which has resulted in less stress on the crop , and dear overall results . Thanks to good kinship with strategical partner , also the logistics go well . However , it ’s still too former to decidedly label this time of year as successful . Nevertheless , based on current progress , we believe it will turn out to be a good one . "
Double varieties , a broader range of colors , and wax flowersAccording to Salvador , the demand for amaryllis did not exchange considerably . What has changed , he says , are the consumer preferences . " This season , the demand has been good , it was standardized to that of previous years . We have comment some fracture in the statistical distribution of these demands . Overall , though , the requirement remains positive . Yet , we see trend that indicate that customers want us to offer a wide range of diversity . "
When call for to explain this further , he says the following : " Classic colors like red and white continue to rule the market , particularly during the Christmas season . At this moment we sour with several varieties , but for the red variety the master one are self-governing and Red Victory . The Red Victory , has been particularly well - received in the marketplace . For white varieties , we utilize Denver and White Candle , with the latter present great potential due to the size of its bloom .
Despite the laterality of these colouring , I observed that customers are more and more demand double varieties , and catalogs with a wide range of coloring and variations . Interestingly , younger generations are showing more interest in forked varieties and a unspecific range of colors . So , I believe this trend is part due to the entry of other generations into the flower - purchasing food market , as well as the fact that customer are more informed and no longer subject with classic varieties . I remember it also has to do with the way consumption happens today , there ’s always a lookup for something new or unlike . "
Dealing with the El Niño phenomenonAside from keeping an oculus on changing requirement , Salvador is confront with the El Niño phenomenon , which poses challenge for electric-light bulb cultivation . Yet , he tells that he managed to make do with these challenge .
" Maintaining our caliber amidst a convert climate scenario has been one of the main challenge that we have confront . Environmental conditions alter from year to year and become increasingly extreme . For model , last year during the El Niño phenomenon , we had to intensify all our ascendancy and efforts throughout the cultivation outgrowth to ensure the quality of our products . However , we have overcome these challenge by implementing Modern technology , adaptive farming practices , and strategic collaborations to anticipate and conform more effectively to sudden clime changes . This season we already experienced the effectiveness of the implemented cadence . "
take for further growthYet , Salvador highlights that further developing and introduction are crucial to overwork present and next business chance . " We believe that the main chance for our companionship lies in our commitment to tone . Aside from that , we are always appear for new and interesting market where we can fetch our medulla . However , we have a rather conservative and design growth scheme for open unexampled markets . We direct to grow while maintaining timbre , so we always plan the entry into a new market with all areas of the ship’s company .
We see our breeding program as a meaning chance for origination and increase . Constantly rise unexampled varieties through our breeding efforts grant us to delay ahead of market trends , and provide products that see the evolve needs of our customers . We conceive that this will set us asunder , and fortify our market place position . Although we can not prognosticate the hereafter , we always endeavor to be quick for it , " he reason out .
For more information : AgroFloral Perú S.A.Cwww.afperu.com
