The mother - girl duo of Suzi McCoy and Katie Dubow are well screw in the horticultural industry . From lay out first - class clients to speaking on the latest gardening trend , the two have built the PA ground Garden Media Group into one of the top marketing firms in the garden manufacture .
“ Today we celebrate a huge milepost for us both . I am so gallant and delirious to announce that Katie is take over as the owner and Chief Executive of the caller that I lead off years ago , ” say founder Suzi McCoy . “ She is more than capable as she has had a major role in shaping the company ’s vision , exploitation and strategy over the retiring nine year . I bang she will exceed my expectation as she head Garden Media into the next decade . ”
Katie is taking over a business Suzi startle as impingement Marketing in 1987 . “ For 33 class my ma has served the industry . She is a true drawing card and game - changer with a well - deserved report as a originative , strategic mind able to fast - track any sword to succeeder , from the Knock Out Rose to Costa Farm ’s O2 for You , ” say Katie .
“ She has been subservient in tone up our industry across the globe , launching new plants and merchandise , and spot and creating garden trend . Her reputation and business relationships form over these year are what have keep us conk out . And her medium tours and parties are legendary , ” sound out Katie . “ I have bountiful , ‘ pinkish ’ shoes to take . ”
According to Suzi , Katie has been walking in those skid for years . She was the business firm ’s first employee when she was only in kindergarten . Katie grew up helping in the office , mailing press releases and answer sound . She worked as an medical intern out of college before moving to New York City to forge for CBS television .
Since joining the party full time in 2011 , Katie ’s responsibilities expanded at Garden Media , where she has function as creative manager , merchandising strategist and enthusiastic speaker . Katie has been responsible for uprise fresh business relationship , build brands for the most respected company in the domicile and garden industry , and managing public relations campaigns for a variety of national and international clients .
She ’s also hone her skills as a global garden - trend confidence by train the lead on Garden Media ’s Annual Garden Trends Report and presenting to audience around the world .
And the industry has taken observation . Katie was named GardenComm ’s first Emergent Communicator in 2016 and to GPN ’s 40 Under 40 Class in 2017 . She carry on in her female parent ’s footsteps serving the industriousness as a fellow member of the panel of the Pennsylvania Nursery and Landscape Association and on the selling committee of the Million Pollinator Garden Challenge .
Before bring together Garden Media in 2011 , Katie arrest positions as a marketing manager for Liz Claiborne , Inc. and a technical yield manager at CBS in New York . A 2004 Northeastern University graduate , she has spent most of her career learning the ins and outs of mark management .
Katie say she is focus on grow Garden Media to the next grade by outmatch client expectations , being a leader in the industriousness , and providing a reform-minded work
“ Suzi and I both are thankful to our wonderful staff , some who have been here for decade , who made this succession seamless , ” said Katie . “ We will do work together to continue in my mother ’s bequest and help oneself fill our clients ’ dreams , outperform expectations , and grow the industriousness for all . ”
Suzi will outride on as an advisor , continue to mentor Katie . Her new “ occupation ” will be spending fourth dimension with her husband and grandchild , traveling , painting , play golf , volunteering , and record to dogs at the Humane Society .
“ As we enter 2020 , Garden Media cheer a new decade of change and a new possessor , and I am very proud to pass on over the reins to my girl – a smart , strong female and a very able business person , ” Suzi said . “ I ’m eager to see where she takes ‘ my baby ’ in the future . ”
For more information : Garden Media610 - 444 - 3040[email protected]www.gardenmediagroup.com
