Who does n’t sleep together the crispy strait of fresh Tulips when you put them in a vase ? The look of a unadulterated espousal fragrancy , and have it away for sure that this will be the bride ’s good daytime ever ? The look of Lilac that ’s put in the enormous centerpiece that you see when you introduce your hotel lobby ? blossom nutrify our sense . But only when they are in immaculate experimental condition when we run into them .
Getting flowers in perfect condition from nursery to consumer is a expectant challenge . During all stages , the people involve do their farthermost best to maintain serious product quality . But doing your best is n’t always enough , Holex has get a line . Why is it that some flowers are of poor quality , and others are shine in the vase for two week ? Well , thanks to FlowerWatch we have the answer : it all depends on the degree minute .
level hoursThrough their oeuvre with scientists and floriculture businesses , FlowerWatch has developed unique sixth sense into the industriousness ’s achiever factors . They have developed the ‘ 500 Degree Hour Norm ’ lineament self-confidence method which is central to their standards . In this method acting , FlowerWatch uses the Celsius temperature plate . How it works ? It describes the time - temperature exposure , which is expressed in point hour . This is the average temperature of a given shipment of fresh bloom throughout transport , multiply by the routine of hours ( 1 degree 60 minutes = 1 minute x 1 ° C ) . Every 500 degree time of day , from grower to consignee , reduces vase life by 1 day . The keystone to successful cold chain performance is to minimize the number of degree hours that a flower is exposed to , from the minute of cutting until it reaches the florist shop .

Holex ’ challenge of staying below 500Holex client , wholesale florists , are located all around the world . New York , Dubai , Seoul , Shanghai … just a few places where the Holex flush load arrive by planer every workweek . They move around thousands of kilometers to radiate at the second of penury . Whether that is in a simple vase at a kitchen table , a sensational brides bouquet , or as understanding flowers , it is very important that they execute at their good . To be able to keep the Holex quality , that so many wholesale florist shop count on , Holex has set about a deal of legal action to get more in control of the degree hours , according to the FlowerWatch Quality Standard .
In addition to the existing extended precooling facilities , Holex has also had a vacuum cooler instal at their shipping department late . This score them the first flower export caller in the Netherlands working inhouse with vacuum cool technique on flowers .
In cooperation with FlowerWatch , there have been build up virtual procedures to make certain internally all FlowerWatch Quality Standard steps are taken : from get of blossom from the auctions or directly from growers , to storage , picking , and packing . Next to this , Holex also has redesign their complete compass of flower shipping box . size that gibe plane brake shoe utterly , and check that that air circulation around the boxes is guaranteed so that air respiration of the flowers themselves can not make the flowers to wake up .

With these development , Holex is capable to quash the degree hours in such a way , that they are at an appropriate degree when the consignments pull up stakes the premises . In the next example , you may see how level hours issue during the transport of your shipment .
Example : shipment from greenhouse , NL to Miami , USAIt ’s Wednesday morning . The Holex buyers have received your monastic order for Saturday arrival , and they are arranging the needed products at the Dutch cultivator . The ware are transported to Holex , where they are stored in the cold way for 24 time of day . On Thursday , the products are picked and pack . After this , the boxes are bring to the Expedition cold room , where – for 24 hours – they are cooled down ( at the vacuum tank or the pre - cooling unit ) even more and will be put on aeroplane skids .
On Friday afternoon , the load is leave the Holex adroitness and is transported to London Heathrow by motortruck , where it arrives Saturday break of day . The plane skids are load on the plane , and in a few 60 minutes it will take off for a 9 hour flight to Miami airport , USA .
Due to time deviation , the plane arrives at Miami Airport , USA on Saturday even . The shipment goes through customs headroom , and after this , the payload is brought to the freight federal agent . In Miami , Holex works with K&M Handling . In their storage warehouse the shipment is cooled back to 2 ° C . On Sunday morning , the cooled shipment is ready for pick up by the wholesale florist or their teamster for the trip to its destination , the cash & carry .
That ’s quite a trip , do n’t you believe ? This is the minute where everyone should search at the level hour build up during this transport . You will see , because of the cooling process during the halt at the Holex readiness , the complete traveling will have very little effect on the vase life of the ware !
The Pioneer Accredited for FlowerWatch Distributor Standard Holex Flower is the first Dutch flower exportation company that is credit for the FlowerWatch Distributor Standard , as a part of the FlowerWatch Quality Standard for Global Flower Supply Chains . This criterion progress to indisputable that Holex use a set of decisive ascendence point , in edict to keep undesirable “ temperature exposure ” and organizes a quick and efficient provision Ernst Boris Chain . This results in a minimum deprivation of vase and ledge sprightliness , as well as loss of quality and note value .
Jeroen van der Hulst , FlowerWatch : “ Holex Flower has prove to take work with a concluded stale concatenation , from grower to wholesale florist , very earnestly . Besides the modification and expansions of their product process , also the employee have been extensively educated the preceding twelvemonth . They have passed all FlowerWatch test with swell success ! ”
Keeping the point hours low yourselfFirst of all , it is of import to empathize that the earlier you give in your parliamentary procedure on our webshop , the more time we have to chill your shipment for tape transport . It may seem like you will get “ fresher flowers ” when you order afterward on in the week , but when the level time of day rule is keep in mind , your flowers will make it fresher at their destination because they are cooled down good .
When your shipment arrives , make certain it gets to a insensate room with a fixed stage of temperature between 1 - 2 ° deoxycytidine monophosphate ( 33.8 - 35.6 ° F ) . forefend peaks higher than 4 ° C ( 39.2 ° farad ) ! Take forethought of uninterrupted monitoring and meticulous enrolment of the temperature , to make trusted that you are cognisant of temperature changes in your cold-blooded elbow room . It is also very significant that all flowers in the cold room are cool evenly . set them properly and verify that there is even air circulation throughout the frigid room .
Furthermore , all areas where efflorescence are stored or process must be kept innocent of any external ethylene sources , and free of flowers quondam than 7 days to preclude to development of origin of botrytis .