For almost 20 years , it has been a tradition for Dutch Flower Group ( DFG ) to agnize its growers in early November by handing out Dutch Flower Awards for various categories . Due to the exceptional circumstances in 2020 , DFG will symbolically present just one , very special award this twelvemonth . The ‘ Big Thank You Award ’ will be given to all of DFG ’s agriculturist , both in the Netherlands and abroad .
Because of the COVID-19 place , this class Marco van Zijverden ( DFG CEO ) made the presentation digitally , instead of at the annual Royal FloraHolland Trade Fair . He did this together with Jan van Dam , who will come after him as CEO in 2021 . Via a video take at the colourful FloriWorld attraction in Aalsmeer , the duad presented the ‘ Big Thank You Award ’ to every one of DFG ’s growers , in the Netherlands and around the world . Marco van Zijverden said : “ The cooperation between DFG and our growers is incredibly authoritative and we require to really highlight that . ” Jan van Dam stress how he intends to cover strengthening this cooperation through nurture personal family relationship with all the growers when he takes over the function of chief executive officer .
Together we are strongThe many outcome of the COVID-19 touchstone , and their impact on the international gardening sector , have made 2020 an consequential year for Dutch Flower Group . Van Zijverden pointed out how the sphere ’s response has been testimonial to its willingness to connect among its various business and supply mountain chain partners . Among other thing , he call out the “ Let Hope Bloom ” campaign , done in cooperation with Flower Council Holland . And the “ Bouquets Against Loneliness ” campaign , in which , together with Ali B. and various supply chain partners , no few than 150,000 colorful bouquet were given to lonely elderly people throughout the Netherlands . This project was influential in bring up bloom and plant back up consumers ’ talent lists . Online flush sales have also picture a huge rise this yr .
The ' Big give thanks You ' Award
DFG 2020 forecast and scheme for next few yearsThis year , DFG expect to ferment over more than € 1.6 billion between its more than 30 companies . A 7 % driblet from 2019 . Despite the turbulent year , DFG will still make a profit in 2020 . DFG ’s scheme displace forward revolves around 5 theme : more intensive cooperation with agriculturist , customer focus , development of the intragroup organisation , further digitalization and the establishment of sustainable supply Ernst Boris Chain .
Marco van Zijverden will step down as CEO on 15 May 2025 , but will remain intimately link up with Dutch Flower Group as chairman of the Advisory Board . Jan van Dam will win him as CEO .
For more selective information : Dutch Flower Group+31 297 38 93 89[email protected]www.dfg.nl
