From September 2019 , Florist Holland and HilverdaKooij will merge . The new name is n’t clear yet ( although it will probably be a combining of both name ) . What is clear , is that the unification should increase the sales and market place percentage of their own varieties and that florists will have to act a major role in that . Lisanne Fabriek and Robin van der Meer of Florist Holland differentiate us more .
Lisanne and Robin among the gerberas
" We ’re commercialize our product in a whole newfangled way " , Lisanne suppose . " We do this by developing newfangled strategies , trying to look further than cultivator and trade . We essay to get through to the final tie-in in the chain , all the way to the florist , because the florist has a lot of important information for us as stock breeder . Initial sales figures come from the growers or through exporters / wholesale , but the florist can tell us more about the varieties . Which varieties are doing well , are more exclusive varieties in demand , which products have potential ? The exporter is our acquaintance , but due to the lower amounts they might not require to order the exclusive varieties the flower store desire to utilise to distinguish themselves . Also , the florist shop has a better view of regional differences , and ground on that we can conform the introduction policy . in the end , we look to be able to recite more through the flower store and to give inspiration about using the gerbera , for instance that the well - known telegram has n’t been needed for a long time now . ”
Breeder compound market place and cultivation informationIn addition to the focus on the florist , partnering will also unite a lot of mart cognition . " If we require to know how our sort are performing , we ’ll have to go after it ourselves , " Robin says . " At florists and in the trade , we accumulate a lot of information about the market , like we do at growers regarding cultivation . By combining that marketplace data with the grower ’s knowledge of cultivation , we get the dick to breed even good varieties . Now as Florist Holland , and after the unification with the HilverdaKooij smorgasbord as well . "
Pim Vork
Implementing improvementsFinally , the cooperation between Florist Holland and HilverdaKooij is a concrete integration in comparison with the contest . " Customers do n’t just throw to another provider . On the one handwriting that ’s good , it means they have faith . On the other hand it hinders instauration and first appearance of new varieties , specially because the gerbera market only has two other large suppliers . That sometimes makes it difficult to convince the mart that our production is even better . Which it is , of course , " Robin laughs . " By merging with HilverdaKooij and with the big mountain chain we ’ll present , it will be easier to move survive and new customers . "
Stein Schouten
These two changes , the uniting and the solid focus on the florist , are to guarantee sustainable increment for the new company and also make new chance to introduce more new variety .
