Syngenta Flowers has appointed Martijn Kuiper ( MBA ) as new Head of Product Management Europe . The fellowship has been focusing on growth and innovation in late years and Kuiper is determined to drive that stress , bringing the right equilibrium between bringing great genetic science to the market with a commercial perspective .
Martijn Kuiper brings a wealthiness of experience and cognition to the team . In the past 20 geezerhood he has spent time all around the world in the floricultural industry , this has given him a unspecific experience how the industriousness function . The last tenner he was Sales Manager North America , South America , Asia and Pacific with Beekenkamp . He started his career in the Kuiper family possess pot plant business sector and already work with Syngenta Flowers as Senior Trial Officer for biennials and perennials before joining Beekenkamp . Martijn recently completed his MBA that reach him a very broad view of the business , mart development , enabling him to play in panoptic discussion on a high level .
Martijn Kuiper replaces Sandra Verlaat as Head of Product Management , who held this position on an advertising interim footing since November 2019 . Sandra Verlaat can now fully focalise on her purpose as Head of Marketing . Verlaat : “ We have a good product portfolio and are strong in a number of Cartesian product . Connecting this to the market with the right balanced commercial position is crucial . Kuiper brings that knowledge and experience to the team . The future tense has never been so colorful , we are look a blooming and bright future . "
Martijn was necessitate three questions :
What can we memorise from floriculture in North America?The North American market is more retail driven . 70 % of ornamentals is sold through the Big Box retail merchant . They have a large saying in the selection of the genetics . Home Depot is ( Nr1 in sales of ornamentals in the US ) is wage by scan , meaning only the product which is sold and scan by the record-keeper will be paid to the grower . In this direction the grower becomes a full scale servicing supplier to the retailer , maintaining inventory , care for the plants etc . To improve their sales event the demand planning becomes more data point ride . Using the sales data , which is becoming more specific to genus and coloring material , and could go to smorgasbord particular ( not there yet ) would give us the answer of what product the consumer is buying just . This would give us the chance to increase the market size , and produce more bespoken to the consumer want .
What will you bring to Syngenta Flowers?I am very excited to be back . The organisation is changing tight and so is the human race around us . With the newfangled leadership , Syngenta Flowers is on its fashion to become a market place leader . I will habituate my knowledge and experience in my casual workplace together with my fellow worker to make our portfolio to one of the most competitive in Europe .
What is your favourite flower?I would say Thunbergia , in the past times I uprise quite a few when I had my own nursery . After spend 10 years at Beekenkamp , I became quite happen of Begonias , the garden vegetal type . Violas I still like , as for me they are the first sign of the zodiac of leap , and my papa and uncle used to grow quite a few of them .
For more informationSyngenta Seeds BVWesteinde 621600 AA EnkhuizenThe NetherlandsT +31 228 366 411www.syngentaflowers.eu
