“'Made in Italy' is always appealing, even in garden roses”

Of course , you screw NIRP international for their cut rose varieties , but the breeder is also known for breeding garden pink wine . About five years ago , they started a pilot undertaking in Italy , growing potted garden rose works for wholesalers , garden centers , and garden shops . They introduce their raw concept , " Le Profumatissime della Riviera dei Fiori ® , " in Italy , and the requirement has been growing ever since .

Monica Scaparro and Deborah Ghione of NIRP International promoting their " Le Profumatissime della Riviera dei Fiori " atMyplant & Garden2023 .

Scented , re - bally , and resistantAs the name " Le Profumatissime della Riviera dei Fiori " suggest , the hybrid - T garden roses in this construct are very odoriferous . " The range of a function is made up of a selection of 20 of our best and most fragrant garden wax varieties , and on top of that , they are re - flaming and very resistant , " adds Ghione .

On the left Eudora ®

And these characteristics have been grant at many International Rose Trials like Bagatelle , Lyon , Baden Baden , Den Haag , and Rome , where these varieties won over 100 Prizes . Just to mention a few of them : Grande Classe ® , Anastasia ® , Crazy Fashion ® , and among the later gewgaw , The Pride ® , Eudora ® , and Jingle Bells ® .

From left to rigt : Blue Girl , Isabella Autissier , and Ragazza

grow in LiguriaBesides the scent , the arena where they are grown is also admit in the name . " The roses are develop in Liguria , near the Gallic molding , the place where floriculture was digest , powerful on the hills overlooking a splendid ocean much do it by tourism . So we thought that we had to show it , not only in the name , but also in the POS cloth . "

Plants in the greenhouse

POS materialThe idea behind the conception is to give the plants supernumerary time value , which is why the plants are present to the retailer with POS cloth . " They are on brand trolleys , in shiny dismal 5,5 Lt . container , with matching labels , and a postcard on each pot . " They provide shelves with 84 plants , and when the plant get bigger later in the season , they make two superimposed trolleys with 42 flora .

requirement increasingAlthough the plants are a bit more expensive than plants without a concept , Ghione remark that the need is increase . " We do n’t just sell roses . We sell emotion . " Until last year the industrial plant were only requested from Italy , but this year they received many requests from Germany , the Netherlands , and other Northern Countries . " As you could see , even for flora , ' Made in Italy ' is appealing , " Ghione concludes .

For more information : Deborah GhioneNIRP InternationalEmail:[email protected]www.nirpinternational.com