The tale broke on Monday , January 15 , that the UK was to nurse the very first National Florist Day , and agree to the organizers , the amount of instant overconfident feedback has been unbelievable .
Because alongside base patrons Direct2Florist , Interflora , and Oasis Floral Products ® , within minute , the new initiative gain the backing of leading importer Optimus Flowers along with top wholesaler FleuraMetz and the Tom Brown Group .
With six other fellowship already expressing their keenness to get involved , it was most definitely not a Blue Monday but a truly wondrous response to a cross - industry projection that aims to advertise how wonderful flower store are , why they should be the first porthole of call for ALL thing floral and create a feeling of pridefulness throughout the sphere .
In fact , following a five - calendar month construct - up program of both trade and consumer activity , content , and promotional opportunities , June 8 , 2024 , will be a completion of all that is howling about florist and the whole heyday diligence , the skill base required to make the magic hap and the exciting opportunities to encourage more multitude to look at floristry as a career .
comment on their decision to get behind the campaign , Paul Southwick , MD of Smithers - Oasis UK Ltd , said , “ I think it ’s a great concept . There are a mess of challenge in the industry , and I sense it needs a boost . Working together on a project like National Florist Day can only benefit the diligence and patronise the florist , so I ’m all for it . ”
For both Direct2Florist and Interflora , it ’s a chance to extend their member - focused remit of supporting literal florist shop . As Simon Stirling , MD of D2F , say , “ It ’s what D2F is all about , ” … a eyeshot share by Nicole Moore , representing both Interflora and the Floristry Trade Club , who impart , “ Anything we can do to back and promote independent local florists , what they can do and how bully they are , is a must . ”
For National Florist Day founder Caroline Marshall - Foster , who own Florist Trade Magazine and Good Florist Guide , it ’s a ambition come true ; “ To say I am shudder National Florist Day is pass off would be an understatement ! Throughout my career , I have had the privilege of seeing just how wonderful the whole industriousness is , and I do it first - hand the amazing things florists do to create magic moments for every potential social occasion .
It has always been my ambition to find a room of celebrating the faces of floristry from throughout the industry , showcasing our whole sector to the consumer reality , and avail flower store everywhere promote themselves on a wider musical scale . To see this fare to life is awful ; indeed , it will be one of the highlights of my life history , and I ca n’t wait to get started ! ”
To do everything on the compliments list , the campaign has a target of £ 50,000 and has already rear £ 26,000 . There ’s a range of package to suit every budget with load of ways EVERYONE can get involved and work together to shout loudly and proudly about this amazing industry .
Over the coming workweek , the squad behind National Florist Day will be release more detail on how the campaign will work , denote some of the awing mass already on plug-in , sharing the consumer - facing activity already planned , and highlighting how florists can take full advantage of the PR and selling opportunities in their expanse .
In the meantime , if you ’re a wholesaler or supplier and want to show your musical accompaniment for your customers and the diligence by becoming a stakeholder in National Florist Day , look out for the welcome letters or email[email protected]for a copy of the entropy pack .
