Romanian the great unwashed tend to purchase flowers on holidays , and they have quite some occasion to do so such as Names day or Romanian Valentine ’s Day ( 24 February ) which is prognosticate Dragobetele . Also , in March there is a reason to corrupt bloom as the land keep the Spring festival ( 1 March ) and International Women ’s Day ( 8 March ) . On these two holidays , men offer flowers to women they know . And there are even more holidays , such as Easter ( 5 March ) , which tends to go in conjunction with the sale of outdoor plants . Over the years , these vacation have become busy days for the flowered departments of the Romanian supermarkets . Like in several other countries , they increasingly sell works and flowers .
A gateway to the Romanian market"This year was very crazy and interfering , more busy than other years . We had a 20 % increase in sales and it was a true challenge to meet the need of the supermarkets . Despite the inflation , masses are uncoerced to buy bloom , " says Iulian Cazacu , managing director of International Bloemen . Although this company delivers flowers to Romanian supermarket on almost a daily cornerstone , this has not always been the case . When wreak in the Netherlands , Cazacu became interested in the flower sector and subsequently found International Bloemen in 2012 . He elaborates : " It was a challenging commencement but as we issue the first flowers and plant life to the supermarket , requirement increased sharply . At that metre , there were not so many flowers and plants in the supermarkets . Around 2007 , I saw the first flowers in the supermarkets during a holiday , but not on a day-by-day basis . Now , we are among the few companionship that are supplying Rumanian supermarket on a daily base . Besides provide flowers and plants , we also deliver posy , ceramic terrariums , and arrangements . "
The company imports from growers and provider all over Europe , but also from producers within Romania . They even have raiser who grow for them only . " Currently , we have agriculturist with over 20.000 m2 of greenhouses that acquire only for us , twelvemonth - round . " According to Cazacu , 40 - 50 % of their blossom get along from the Netherlands ( mostly indoor industrial plant and cut flowers ) , and the repose from other European countries include Italy , Greece , and Hungary . " We used to bribe all of our bloom at the auction , but now we also work right away with suppliers ( 25 % ) and growers ( 25 % ) . The plant life and heyday often go straight from the grower to the supermarket unless we need to repack them or make arrangements of them . "
Cazacu also mentions that he is always looking for more raiser who stand for to search the Rumanian market . " We ’re a kind of middleman . It ’s very unmanageable for a manufacturer with one flora to get declaration with a supermarket here in Romania . So , we ’re a gateway for growers to enter the Roumanian food market . We link cultivator and supermarkets and arrange the contract and transport . "
The Romanian flush market – trends and expectationsCazacu explains that Romania is a flower - loving state , but most of the flowers are sold for a specific vacation . For that reasonableness , the flower market has some specific customs . " bloom and plant , such as hyacinths , are sold fully - grown because they are sell as gift . On top of that , we only sell Ralph Bunche in uneven numbers as bunches in even numbers are only used for funeral . " Further , he adds that genus Phalaenopsis is an important plant in Romania , but due to the down perimeter on this plant , International Bloemen is n’t sell it as much any longer .
Cazacu expects that the Romanian flower industry will expand in the hereafter : " supermarket already said they would like to increase the amount of flowers and plant for Christmas as last year was very prominent . " In 2016 , we started with only half a truck of poinsettias , and last year , we delivered more than 50 truck of poinsettias . These poinsettias are all maturate for us by a agriculturalist in Hungary on 40 ha . To get all the plants to the supermarket in such a short time frame was a logistical challenge , but due to custom-make sleeving per supermarket , we make out to deliver them on sentence . "
expanding upon plansAs the decorative market in Romania is look to continue grow , International Bloemen not only determine to expand their computer storage area but is also investing in make processes more efficient and introduce novel products and arrangements . " The need is growing , so we will need more space in the future . For this reason , we resolve to enlarge our storehouse from 2.000 m2 to 2.600 m2 . On top of that , 2 years ago we invested in the SAP program which we further make grow now , which will make us more efficient . "
Also , they are endlessly innovating and broadening their assortment . " We trade a good deal of production , from pot stain to ceramics , arrangements , and all kinds of flowers and plants . And we are always expect for gaud or something unexampled to add . Next year , for example , we will introduce toilet with Romanian landscapes and buildings . And as enounce earlier , we are always looking for new products and grower who would like to enter the Roumanian marketplace . "
For more information : Iulian CazacuInternational BloemenEmail:[email protected]www.internationalbloemen.ro
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