“ The sales were 20 % higher than last year and even 25 % higher compared to 2019 ” , tell Catalina Arango of Flores del Este when ponder on the weeks leading up to Mother ’s Day , one of their most important holidays of the year . They produce 5 million hydrangea stems a year ( 50 % livid and 50 % other colors ) in Medellin , Colombia , and their independent market is North America ( NA : 39 % , Europe : 16 % , Asia : 33 % , Arab state : 14 % ) . All in all , she is very proud of and grateful for this year ’s Mother ’s Day season . However , there were still sure challenge .
Demand outdo supplyThe major challenge this yr was meeting the demand , explains Arango . “ Our offering is limited compared to this year ’s securities industry needs , we do n’t have peaks of production , and with the output that we have at the moment , we are sold out in most products . unremarkably , white is the queen of hydrangeas , but at the moment , all people of colour are requested . ”
Other challenges they faced this yr were the increase price of naked as a jaybird material , farming supplies , logistics , and conditions conditions . rain have been unassailable and non - bar in Colombia lately , slow up down the production .
Act strategicallyTo rise up to the challenge , Arango says they need to move very strategically . “ We attempt to supply every client equally while keeping in nous their previous backup . ” They also supply everything as organized as possible and do n’t open any new report for the time being . In term of bare-assed stuff , they anticipate what they require to buy , which is more efficient in their operation . As for the conditions , they have decided to extend their production cycle , and when it comes to logistics , they seek to get in their order one week before the transport date . “ In this way , we are able to get the blank in the plane . ”
Exports hydrangea increasingNot only for Mother ’s daytime but in general , hydrangea seem to be in high requirement . When look at the export of hydrangea from Colombia to the world ( statistics from Asocolflores ) , they have increased ; +45.2 % in USD and +36 % in piles in the period January to February . And when comparing the exportation of hydrangea with other flowers , like pink wine , carnation , chrysanthemum , and alstroemeria , the exports of hydrangea has grown the most in February alone ( +43.9 % in USD and +33 % in scads .
The first congress of floriculture in ColombiaEager to study more about floriculture in Colombia ? On June 9th and tenth , 2022 , the tie-up of Colombian flower exporter will organize their first national Congress of Floriculture . " This issue , the first of its kind to be held carried out in the story of Colombian floriculture , will be attended by important personalities and verbalizer , as well as floriculture entrepreneurs and its chain of mountains .
For more information on this congress , please email:[email protect ]
For more informationFlores Del EsteCatalina ArangoEmail:[email protected]www.floresdeleste.com
