In a serial of column , Royal FloraHolland give the trading floor to theatre director and managers of Royal FloraHolland . In the first column of 2023 , they give the floor to CEO Steven van Schilfgaarde .
We are already in the 2d week of January . The head is off . I hope everyone has been able to use the Christmas and New Year menstruation to start 2023 full of energy . Needless to say , I wish everyone the just in this raw year . Besides health and happiness , I hope 2023 will be a better yr for Ornamental Horticulture in business term .
2022 was a hard and peculiarly unpredictable year . Whereas December often still had a final dash in store , this time , it did not . In the end , turnover rate on our marketplace did remove the EUR 5 billion fall guy at the last minute . That is only the second sentence in chronicle , but the last result is still almost 600 million less than in the previous year . A big remainder from other years is that there is no overall picture to paint . Depending on the harvest and the energy position of grower , there are very orotund individual departure . For everyone in the sector , and therefore for sure also for our growers , the price increase was and is very high . If it was n’t for vim , it was for DoL , cutting cloth , or conveyance .
Unfortunately , we see that the price point in major retail ( read : supermarkets ) is not going up . That means consumers are have fewer flowers per clump for the same amount of money . The timber of flowers and plant is also a concern in that TV channel . I myself was blow out of the water by the presentation of flowers I receive this hebdomad at the supermarket I frequent . Small bunch with no show . That ’s bad for the image . We do see price increase in fruit and veggie and dairy farm production , for example . But in efflorescence , it remains absent . It is in the pastime of the entire sector that the real value of flowers and flora is reflected in the Mary Leontyne Price . If this does not happen , growers will soon be ineffective to earn a dry bread and butter , with all its consequences .
Plenty of challengesWe confront more challenge this twelvemonth . From the Members ' Council , we are shaping the co-op of the future . Over the next six months , this should contribute to young forms of binding in combination with user software that will have to be delineate in more detail . One - size of it - fits - all no longer works well for the cooperative either . In addition , we want to move towards a new rhythm for the sphere . It is no longer tenable to bulge auctioning at six o’clock by default and then render the products to the client within a few hours . New combinations of day trading and today for tomorrow are necessary . It is a complex puzzle where the pieces of new auctioning and young logistics must fit together seamlessly . This should at long last make a more efficient whole that ensures cost savings at all golf links in the chain . It , therefore , strike everyone . It means that growers and buyers will also have to adapt . The fundament will soon be received services , with additional ( pay ) service and many more possibilities for customization . Only then will it be possible to work more efficiently and achieve chain optimisation .
Our digital platform Floriday organize the base for that range optimization . We are already seeing chain efficiency increment . The APIs are available , and so software supplier can connect with their customers . Many growers and buyers are already taking advantage of the widget and other benefit Floriday offer up . I expect that this class we will take a very big step and many more users will benefit from Floriday .
brilliant futureI see plenty of opportunities for everyone in the manufacture to respond to the challenges we confront . Many will say that I have forgotten some crucial ones , and realism is unpredictable . I certainly have n’t bury them , but it would go too far to name them all now . The unpredictability is out of our ascendency . But if we succeed in ferment together as a sector to tempt consumer to pay a more realistic price for bloom and plant , empty the puzzle that leads to a young rhythm in the sector , and , in addition , take steps towards further digitalization , I am convinced that together we will have a bright time to come .
Source : royalfloraholland.com
